40 hours of your valuable time toward completing the application: An Ambitious Goal
If it were your birthday, would you prefer certain, special cuisines for dinner over others, or will anything for dinner do? Does style matter to you? When you shop for clothing, do you buy items as separate pieces with no consideration to the other clothing you will wear with it, or do you have a scheme in mind, that is how the shirt will match with a particular pair of pants, sweater, coat, sooks and scarf? If you are the latter, you send a strong message to the world through your taste in fashion as to your personality. Similarly, elite business schools have a teaching style, culture and vibe that differs from every other b-school. The top 20 business schools have both similar and very different institutional needs, missions and cultures. Your goal is to determine your personality, interests and values, accompany them with your passion, your goals and your calling, and then market yourself like a company brands a product. Anything less increases your probability of denial.
You are a product and you must sell yourself, get noticed and stand out in a competitive marketplace. Let’s discuss some of the basics of Marketing 101.
Your Brand Strategy
At Ivy Bound, we can help you navigate the tedious and stressful business school admissions process.
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