• P.O. Box 2061 Princeton, New Jersey 08543
1.609.608.6258 Contact Us

“When you wake up in the morning and your life means something to someone other than you, you have a purpose. If you don’t do the things you need to do, people’s lives suffer.”

                                                                        Malkhaz Geldiashvili


At Morningside Heights America, we:


  1. Listen carefully to your desires, your needs and your goals
  2. Protect your privacy with confidentially
  3. Guide you toward improving your credentials and building your edge
  4. Assist you tell your story in your voice to the admissions committees in an interesting and compelling way that helps you stand out among a field of competitive applicants
  5. Respect you & are honored that you consider our evidence-based, student-centered and client-specific services



Your main benefit from employing the services of Morningside Heights America is to help you enroll in the best graduate school of business possible, not solely based on prestige, but based on the “best fit” institution for you as an individual. This is especially important since business schools are not alike. They are as varied in character as student vary in personalities.  Elite business schools, on the other hand, are not always looking for the absolute best students in terms of GPA and standardized test scores, but for the “best students” in terms of the greatest potential to positively impact the world. Examples of this includes students likely to contribute to global leadership, avant-garde health care, pioneering researcher, once-in-a-generation innovation, Silicon Valley-like entrepreneurship, among other abilities. You benefit from MHA guidance because each of our partners are either Ivy League graduates, parents of Ivy League students, Ivy League students or affiliated with an Ivy League university. Most commonly our relationship is with Harvard, Princeton and Columbia. Through our personal experience, research and processes, our student-centered, evidence-based methods place talented individuals in a position to reach their greatest potential and gain admission into their “best fit,” top school.


Although we have demonstrated exceptional individual achievement as members of the Ivy League community, what truly sets us apart from most college admissions consultants is our commitment to our students, our knowledge of the college admissions process, our appreciation of what admission committees look for in their applicants, and our performance. Thus, we are uniquely qualified to evaluate pre-business school students, make specific recommendations that enhance the presentation of their credentials. Finally, we develop both a comprehensive and student-tailored strategy to present your most competitive self among a field of strong business school candidates.


Morningside Heights America wishes to be your partner in a positive and mutually beneficial relationship in this often complex, stressful and confusing process.




First, we assist the student define their personality, interests and abilities in order to match these qualities with business schools and residencies that complement your profile, values and goals.




Having completed the process of self-reflection, the student looks at a 5-20-year time horizon, considering regions of the country or cities you want to study in particular business schools that meet your long-term career goals, specific departments, curriculums, professors and research interests that each align with your ultimate goals.


Strategic Plan


Having accomplished this, together we develop a plan with measurable and reachable goals and objectives, in particular those that enhance your pre-business school credentials and create a compelling story to the business school admissions committees to make you stand out and get noticed.




Ever wonder why two seemingly comparable pre-business school students apply to the same schools, one gets into most of them. The other gets into one or none. Or perhaps, you find that a seemingly less qualified student earns that coveted acceptance, while the ace does not. The difference is likely that the successful business school candidate marketed him or herself better to the admissions committee. At MHA, we assist you in determining and executing your marketing campaign.


The Application & the Process


There are things in the application you can control (i.e. your personal effort and your personal statement). There are things that you cannot (i.e. letters of recommendation, deadlines, admissions committee decisions). With acceptance rates hover just above 2% at Stanford and other elite universities, the margin for error is low. While there are no guarantees for admittance, we use student-centered, evidence-based approaches to help students get into the best possible, best fit business schools.  


The Big Idea: How to Benefit from Morningside Heights America


The reason that admission to the Ivy League, top-ranked universities and other elite graduate schools of business is so difficult is clear. The value of a degree from an elite medical school and residency can be immeasurable, including greater career choices, better job security, quicker promotions, more interesting work, prestige, greater business school and career satisfaction, and not to mention increased pay. 


“Self-discipline is the key to greatness. With self-discipline, the average person will rise as far as his talent and intelligence will take him.”


                                                                                    Brian Tracy



Ivy League and other premier graduate schools of business admission committees look for students with the following qualities:


  1. Academic Intelligence
  2. Intellectual Curiosity (interest in academic research & the creation of knowledge)
  3. Success Through Challenging Coursework
  4. Sustained Interest (Passion) demonstrated through consistent Activities over time
  5. Critical Thinking and Problem-Solving Skills
  6. Outstanding Moral and Ethical Character, substantiated by letters of recommendation
  7. Compelling Narrative that shows with clarity what matters most to the student, how you think, not just what you did, but why you did what you did, & what you felt, all while clearly articulating your short-term and long-term goals
  8. Social Intelligence: Ability to work well with others, and in teams; engaging personality
  9. Attainable and Ambitious Career Goals
  10. Motivation and Initiative through demonstrated High-Impact Leadership, evidence for having left your footprints in your wake
  11. National and International Leadership Potential
  12. Global World View
  13. Demonstrated Growth and Progression in regards to Skills and Responsibilities
  14. Meaningful & Consistent Service to Humanity
  15. Special Talents, professionalism and reliability, substantiated by letters of recommendation
  16. Written Communication Skills
  17. Analytical Skills
  18. Students that will contribute greatly to and benefit immensely from the entering class, the institution and the profession



The Morningside Heights America Advantage allows you to self-reflect on who you are, where you stand, are you competitive, and where do you expect your business school education to take you. We prompt you to contemplate your preferences, abilities, academic record, extracurricular activities, your strengths, weakness, opportunities and threats to determine where you are competitive and which programs best fit your needs. We guide you as to how to improve your credentials in order to maximize the success of your application. Morningside Heights America helps you improve your credentials in a way that presents your entire application in the best light, all while addressing the very priorities business schools value most. Let MHA be your partner in the often complex, stressful and uncertain admissions process.